Celebrating women with SenseNYC

Rory Macrae / News & Insights

For International Women’s Day 2018, Sense NYC devised a digital campaign to help #celebratewomen. Forge was asked to design and build the platform used to share the love.

Experiential marketers Sense NYC were one of several top agencies who came up with novel ways to celebrate International Women’s Day. They created a series of vibrant postcards — in collaboration with freelance illustrator Alana McDowell — depicting the “the most unapologetically strong females” of 2017. The postcards are intended to be shared with other inspirational women and subjects include Michelle Obama, Malala Yousafzai and Daenerys Targaryen.

We’ve been working with sister company Sense London for some time now and were asked by Sense NYC to help realise their #celebratewomen campaign. We integrated a bespoke platform into Sense NYC’s website (which we also built) that allows people to share the postcards via email and social networks. We also designed a series of custom emails that get sent to recipients upon entry of an email address.

Sense NYC is celebrating women all month, so don’t forget to share the love with the women who inspire you!

Celebrate Women

JK Rowling by Sense NYC Bozoma Saint John by Sense NYC