We started by totally refreshing the brand identity (or lack of). We defined a new aesthetic that aligns more closely with the high-end, ‘executive’ nature of the business. From here we set-about mapping user journeys and developing a wireframe ‘blueprint’ from which to work from. We developed a content strategy that would speak to Chameleon’s target demographic and wrote new copy where required. We worked closely with Chameleon to create a new set of designs and after a series of iterations, we agreed upon a final concept which we then built and launched.
“We engaged Forge to completely redesign our website, both in terms of content and graphics. We needed a website that looked fresh and up to date, as well as a set up in which we could easily maintain the content. Forge did a fantastic job in meeting these requirements. All the team at Chameleon International were delighted with the new look and feel of the website and immediately looked at ways to promote this to our clients.
I would happily recommend Forge to anyone that is looking to redesign their website!”
Christian Garzarolli, Chameleon International