Chameleon International

Redefining the web presence of a global recruitment agency


Chameleon International is a business obsessed with change. It was ironic therefore that they’d not updated their website in a number of years. It wasn’t providing any new business leads and some thought it might actually be preventing people from getting in touch. We came onboard to shake things up. We re-designed the website from the ground-up, implementing a fresh new design and an engaging new digital experience.

Chameleon Logo


  • Brand design guidelines
  • Website design and development
  • Copywriting and content strategy

Chameleon Old Website
Chameleon iPad


Chameleon is not your average recruiter. They’re a global executive search firm that specialises in placing high calibre individuals into top positions within multinational organisations. Their old website did not look the part, however. It didn’t reflect the types of candidates and businesses that they work with. It wasn’t functioning in the way that a website of this nature should.

Chameleon webpages
Chameleon boardroom
Chameleon Guidelines
Chameleon Industries Icons

Our solution

We started by totally refreshing the brand identity (or lack of). We defined a new aesthetic that aligns more closely with the high-end, ‘executive’ nature of the business. From here we set-about mapping user journeys and developing a wireframe ‘blueprint’ from which to work from. We developed a content strategy that would speak to Chameleon’s target demographic and wrote new copy where required. We worked closely with Chameleon to create a new set of designs and after a series of iterations, we agreed upon a final concept which we then built and launched.

“We engaged Forge to completely redesign our website, both in terms of content and graphics. We needed a website that looked fresh and up to date, as well as a set up in which we could easily maintain the content. Forge did a fantastic job in meeting these requirements. All the team at Chameleon International were delighted with the new look and feel of the website and immediately looked at ways to promote this to our clients.

I would happily recommend Forge to anyone that is looking to redesign their website!”

Christian Garzarolli, Chameleon International