Hardman & Co

Doubling monthly readership through web transformation

Website

Hardman & Co are a leading corporate research consultancy based in London. They conduct independent financial research on behalf of companies and help engage investors. Hardman & Co enlisted Forge in 2018 to help them transform their digital presence, following a complete rebrand.

Hardman & Co’s website is integral to their offering. All research conducted for their clients is published via their website, where it’s accessed by investors and others within the financial industry. Hardman & Co also produce detailed sector analysis, thought-leadership pieces and other financial reports; all of which are posted to their website. It is therefore business-critical that their website looks superior and functions flawlessly.

Goals

  • Create a market-leading, mobile-friendly design to match the new branding.
  • Vastly improve the research section of the site by making reports easily navigable and improving the ‘discoverability’ across the site.
  • Increase the exposure to investment opportunities for Hardman & Co’s clients.
  • Better optimise the website for search engines and increase traffic.
  • Carefully transfer several years of content and search equity.
  • Become a trusted hub for high-quality financial research, reports and analysis.

Results

  • 100% increase in monthly year-on-year users.
  • Highly positive feedback from clients and partners.
  • A continued relationship with Hardman & Co; Forge maintain and improve the website on a regular basis.