Inflite MRO (maintenance, repair and overhaul) are a highly respected cornerstone of the UK aerospace industry. They repair and test aircraft components from all of the biggest manufacturers including Boeing, Airbus and Embraer. Aerospace engineering is still a very traditional industry; those within it have often been there for a decade or more, having amassed a substantial amount of knowledge and expertise. But that expertise was not being portrayed effectively online.
Inflite saw an opportunity to separate themselves further from their competitors by overhauling their online presence, with the help of Forge.
Our first priority was to get some decent photographic assets to work with. Inflite has an impressive set of hi-tech workshops, but they only a handful of photos taken on a phone to show their clients. We spent two days at the hangar and workshops shooting hundreds of photos of the Inflite team at work (and generally being a nuisance!).
We also met with the team to discuss how best to represent the company online. From here, we planned the website architecture and wrote copy for all the key pages. We then developed a fresh visual identity based upon research and collaboration with the Inflite MRO team.