Marketing and software integration
We’ve integrated the Hubspot marketing software into Keronite’s website. This allows us to continuously monitor and analyse our content marketing and provides complete transparency; enabling Keronite to see the value we provide at a glance. We have also integrated HubSpot’s CRM into Keronite’s sales process, creating a seamless conduit between marketing and sales.
We optimise content for common search terms to make Keronite the go-to destination for information about PEO and metal coating science. This brings in a continuous stream of new web traffic.
Conversion rate optimisation
We constantly monitor conversation rates on our landing pages and iterate the design, copy and layout to get the best results.
Using HubSpot software, we’re able to accurately track what our target demographic are doing on the website. We gain insight into what resonates, allowing us to provide more targeted content.
Handing over leads
Over the past year we’ve been able to carefully calibrate what we define as a ‘qualified’ marketing lead. We don’t hand thousands of leads to the sales team. What we do is give them is a handful of red-hot leads that are worth tens to hundreds of thousands of pounds in new business.
We research and analyse our clients target ‘persona’ on a continuous basis. We find out what makes them ‘tick’ so we can create content which resonates with them.
We devise content titles to research and write and back this up with a plan for delivery including email marketing, social media marketing and link building/PR.
Aside from the articles we create and publish, we also research and write eBooks for Keronite. These form the main call-to-action for our readers. Having read articles online, they are happy to provide information about themselves and their business in return for a downloadable guide about a topic of importance to them.
We manage the entire marketing process with a dedicated campaign manager to keep on top of output and deadlines. We have designated weekly calls with members of the Keronite team and quarterly meetings with top level management including investors to make sure everything stays on track. We also generate monthly reports highlighting activity and results over the previous four weeks.