Office Resale is a sister company of Premier Workplace Services. Specialising in the remanufacture and sale of used office furniture, the business needed a new, fully search engine optimised eCommerce website to fit their growing brand. Forge created a bold and user-friendly design, built around SEO, to show off Office Resale’s extensive catalogue of furniture and streamline the sales process.
Office Resale’s previous website was becoming quickly outdated and prone to issues. The store was difficult to navigate, pages weren’t engaging, and the site lacked strong search engine optimisation, meaning it was struggling to rank and received little traffic from organic sources.
Office Resale have seen a significant increase in traffic from search engines in the past twelve months.
Forge completely redesigned Office Resale’s website giving them a strong new identity and a modern online presence. Using WooCommerce, the web store was given powerful functionality in both the front and back end.
To improve the search engine optimisation and ranking of the site, Forge developed a user persona to describe the average Office Resale customer. By looking into what keywords this persona searched for when looking for furniture, we were able to tailor content and pages specifically towards common search queries. Additional pages of the website were created and written to improve the customer experience, generate more leads, and highlight other offerings that Office Resale provide.
