Office Resale is a sister company of Premier Workplace Services. Specialising in the remanufacture and sale of used office furniture, the business needed a new, fully search engine optimised eCommerce website to fit their growing brand. Forge created a bold and user-friendly design, built around SEO, to show off Office Resale’s extensive catalogue of furniture and streamline the sales process.
Office Resale’s previous website was becoming quickly outdated and prone to issues. The store was difficult to navigate, pages weren’t engaging, and the site lacked strong search engine optimisation, meaning it was struggling to rank and received little traffic from organic sources.
Forge completely redesigned Office Resale’s website giving them a strong new identity and a modern online presence. Using WooCommerce, the web store was given powerful functionality in both the front and back end.
To improve the search engine optimisation and ranking of the site, keywords were targeted and content was specifically tailored towards common search queries. Additional pages of the website were created and written to improve the customer experience, generate more leads, and highlight other offerings that Office Resale provide.