Tapping into search traffic to supply a consistent customer base
Forge completely redesigned Office Resale’s website giving them a strong new identity and a modern online presence. Using WooCommerce, the web store was given powerful functionality in both the front and back end.
To improve the search engine optimisation and ranking of the site, Forge developed a user persona to describe the average Office Resale customer. By looking into what keywords this persona searched for when looking for furniture, we were able to tailor content and pages specifically towards common search queries. Additional pages of the website were created and written to improve the customer experience, generate more leads, and highlight other offerings that Office Resale provide.