Building a search engine optimised eCommerce site for a leading furniture re-manufacturer

Office Resale is a sister company of Premier Workplace Services. Specialising in the remanufacture and sale of used office furniture, the business needed a new, fully search engine optimised eCommerce website to fit their growing brand. Forge created a bold and user-friendly design, built around SEO, to show off Office Resale’s extensive catalogue of furniture and streamline the sales process.

Client Office Resale
Date 2017-2018
Services Web design Web development SEO

Website refurbishment for a furniture refurbisher

Office Resale’s previous website was becoming quickly outdated and prone to issues. The store was difficult to navigate, pages weren’t engaging, and the site lacked strong search engine optimisation, meaning it was struggling to rank and received little traffic from organic sources.

+ 216 216 %

Office Resale have seen a significant increase in traffic from search engines in the past twelve months.

Tapping into search traffic to supply a consistent customer base

Forge completely redesigned Office Resale’s website giving them a strong new identity and a modern online presence. Using WooCommerce, the web store was given powerful functionality in both the front and back end.

To improve the search engine optimisation and ranking of the site, Forge developed a user persona to describe the average Office Resale customer. By looking into what keywords this persona searched for when looking for furniture, we were able to tailor content and pages specifically towards common search queries. Additional pages of the website were created and written to improve the customer experience, generate more leads, and highlight other offerings that Office Resale provide.

Forge's website redesign has made Office Resale significantly more visible online and attracted countless new purchasing customers to the online store.

More about our process

Visitors from search engines

1130 Sep 18 1130 visitors from search
1393 Oct 18 1393 visitors from search
1438 Nov 18 1438 visitors from search
1177 Dec 18 1177 visitors from search
2101 Jan 19 2101 visitors from search
1951 Feb 19 1951 visitors from search
2299 Mar 19 2299 visitors from search
2377 Apr 19 2377 visitors from search
2598 May 19 2598 visitors from search
2278 Jun 19 2278 visitors from search
2439 Jul 19 2439 visitors from search
2762 Aug 19 2762 visitors from search
3252 Sep 19 3252 visitors from search
3861 Oct 19 3861 visitors from search
3796 Nov 19 3796 visitors from search
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