Creating a bold, functional website for a leading accountancy firm.


PEM is an accountancy firm based in Cambridge. Forge was approached to design and build a new website to highlight PEM’s large range of services and generate new business.

Our approach

Forge’s main focus for the new website was to create an intuitive and simple user flow to generate leads and provide a better service for visitors. By refining the sitemap and creating pages to naturally direct users through to more detailed subject pages, the site successfully presents a large amount of information in a succinct and digestible fashion.

Before, PEM’s website had a confusing user flow and visitors were finding it difficult to arrive at the information they needed. Leads generated by the website were few and far between and the website was not achieving the goals PEM had.

PEM recently rebranded with a selection of bright, high-contrast colours and bold sans-serif fonts. Forge used these brand guidelines to create a striking and memorable website that would help establish the brand’s position.