Premier Workplace Services

Employing inbound marketing and SEO to build a database of qualified leads

Website

Premier Workplace Services are a popular office moves and services company based in London. Forge have worked with Premier for a number of years; developing strong content marketing campaigns, optimising their website to bring in search traffic, and providing ongoing web maintenance and improvements.

Our Approach

Forge created landing pages and content tailored towards relevant search keywords to attract users to the website. Valuable content downloads are provided in exchange for email addresses and allow intelligent marketing and relationship building with an engaged audience.

Forge have written a library of inbound content to attract relevant traffic. Articles, white papers and case studies have all seen substantial results.

Forge developed pages with improved user-experience to enhance the website’s ranking on search engines and focus the user flow on generating leads.

The Results

Website traffic has increased substantially subsequent to changes made by Forge. Organic search has become the main route by which users arrive at the website, with the portion of visitors reaching the site through search engines reaching 60%. The conversion rate of users into customers has increased majorly, and 188 leads have made direct enquiries through the website.

78
0%

increase to website traffic in 2018

37.5
0%

Increase to conversion rate in 2018

188
0

direct new business enquiries in 2018

Website Traffic

1725 Jul 18
1982 Aug 18
1916 Sep 18
2312 Oct 18
2471 Nov 18
2582 Dec 18
2569 Jan 19
2396 Feb 19
2955 Mar 19
21% - Direct Direct
12.9% - Referral Referral
6.2% - Other Other