Stars of Dentistry

Branding, marketing and developing a website for a large national dentistry seminar

Marketing / Website

Stars of Dentistry is an annual seminar organised by FMC, hosting lectures and exhibitions by some of Dentistry’s biggest names. With the audience being dental professionals, the event has a specific target market and is one of the largest events in the dental calendar.

The Problem

The old Stars of Dentistry website was dated and didn’t feel as exclusive as the event it was advertising. Ticket sales were slowing and marketing was not bringing in the required results. Forge were asked to turn this around with a new inbound marketing approach, brand, and website.


Forge employed inbound marketing to position Stars of Dentistry as the UK’s premier dental event.


By offering beneficial downloads of e-books and articles written by the Stars, Forge captured data for the relevant target market.


Constructing email marketing campaigns, Forge communicated appealing offers and turned potential leads into ticket holders.

Our approach

Forge redesigned the website and branding, focusing the website on lead generation and creating a more exclusive look for the event. Email marketing campaigns to both engaged customers and new prospects led to great results and contributed to the sale of a large amount of tickets.

71.9% - Ticket sales to existing customers Ticket sales to existing customers

unique website monthly sessions


submission rate of landing pages


email open rate


email click through rate

Launch the website