Digital branding for the future of financial publishing


Acuiti is a business intelligence platform researching and providing insights into the financial sector. Each month, Acuiti distribute a questionnaire and produce a report from the results providing insights into global business performance.

Forge created a brand, website and initial report for Acuiti. Rather than following traditional design trends associated with financial publishing, we opted for a modern aesthetic to highlight Acuiti’s fresh digital format. The multifaceted brand positions Acuiti as an authoritative and informative platform, pushing the sector forward.

Forge identified two key aims for the Acuiti website:

  • Provide information about the platform and monthly report.
  • Convert visitors into members of the network.

With effective call to actions and engaging animations, the website naturally encourages users towards the application form. Information about the platform is short but compelling, using supportive imagery and icons which show off the versatility of the brand.

The first monthly report, published in April 2019, consists of 20+ pages of detailed insights and data from the derivatives industry. Forge took a visual approach to represent the results, focusing on clear and colourful data visualisation with distinct typography.