Marketing and software integration
We selected HubSpot to help run our content marketing campaigns. Our team of web developers carefully maintain the integration of this powerful software with Antenova’s website. This allows us to continuously monitor and analyse our content marketing efforts. It also provides complete transparency; enabling Antenova to see the value that we provide at a glance.
We continuously optimise our content for valuable search terms in order to establish Antenova as the authority on everything to do with antennas.
Conversion rate optimisation
We constantly monitor conversation rates on our landing pages and iterate the design, copy and layout to get the best results.
Using HubSpot software, we’re able to accurately track what our target demographic are doing on the website. We gain insight into what works for them, allowing us to provide more even targeted content.
Working with Antenova, we’ve carefully calibrate what we define as a ‘qualified’ marketing lead. We don’t hand thousands of leads to the sales team. But we do give them a handful of red-hot prospects that are worth thousands in new business.
We research and analyse Antenova’s target demographic on a continuous basis. We uncover the topics that resonate most with them so that we can produce content that they want to consume.
We devise content titles to research and write. We back this up with a plan for delivery including email marketing, social media marketing (LinkedIn), link building and PR.
Alongside the articles that we research, write and publish, we also produce downloadable guides. These form the main call-to-action for our readers. Having read articles online, they are happy to provide a little information about themselves and their business in return for a downloadable guide about a topic that is important to them.
We manage the entire marketing process with a keen eye. With a dedicated campaign manager, we keep on top of output and deadlines. We use project management software for maximum transparency. At any time, Antenova can log in and find out the status of a campaign. On top of this, we have designated weekly calls with members of the Antenova team and quarterly meetings with top level management (including investors) in order to make sure everything stays on track. We also generate monthly reports that highlight activity and results over the previous four weeks.