The Implant Hub is an educational platform designed specifically for the dental implant industry. Revolving around blog posts written by leading industry professionals and bookings for key industry events, the website relies on search engine traffic for its leads. Forge were asked to optimise the website for search engines and improve lead generation.
To improve engagement, Forge improved the reading experience and user flow of the website. Adding call-to-actions and downloads, the website now generates relevant leads that can be targeted with beneficial and applicable marketing.
Social media marketing was employed to advertise several events run by The Implant Hub with the aim of increasing the number of delegates attending. Forge’s efforts for one event meant an extra 116 ticket sales were made.
eBooks were provided to users as free downloads in exchange for an email address. Keyword research has influenced the subjects of these eBooks, giving Forge an idea what users are looking for when arriving on the site.
increase in search traffic year on year
views on highest read article
event tickets sold as a result of social media campaigns